The Research And Implementation Of Web Search Engine And Optimization

In today’s fiercely competitive, information-highly-inflated commercial society, more and more commercial websites present to the Internet. A commercial site with its core keyword in the mainstream search engines naturally gaining priority ranking, have extraordinary value.Different search engine according to different algorithms and ranking factors return satisfactory searching results of users. Search engine optimization research search engine ranking algorithms, and become a network marketing techniques to help increase online sales. With this technology, business website could gain the satisfactory effects in search engine for the site to bring more targeted visitors.This paper describes the principles, classification and development trends of search engines; in-depth analyses connections between search engines and search engine optimization; understands domestic and foreign search engine optimization’s development and implementation of strategies; summarizes and induces search engine optimization techniques; discusses the rules steps of search engine optimization, gives the design method of website based on SEO.This thesis studies specifically commercial sites, work out concrete methods and a series of steps, optimizes the Chinese train tickets online channel site, makes the website in search engine ranking results in an advantage, brings potential customers and the ideal gain for the site.The research method and conclusions can be reference and guidance for those small-and-medium-sized enterprises in progress or ready to launch search engine marketing, also help more companies in the latter part of the promotion work find site-constructed methods more conducive to the user experience.