Study On Management Status, Problems And Countermeasure Of Liaoning Youth Magazine Press

Since the reform and opening policy in 1970s, China journalism had a rapid development and gained a great achievement. Under the establishment of socialist maket economy, the magazine trade as the traditional news media, has double status:as a public institution, it is the public service organization and shoulders the social welfare task. And it is also the mouthpiece of the Party and the government. The public opinion and the developing direction are right or wrong, it will affect the whole reform and development situation. As a social economic substance, it may operate along the economic rule and go forward to the media indusrialization, make the economic benefits and the important target of stand or fall in management.In the background of the socialistic political system, for a long time, the management of the news media in our country has been attached less importance to, and nor put in the important position. The emphasis for the ideology of news media caused its trade function in the complete neglected status. Meanwhile, as a traditional media, the magazine must meet:the international competition became sharper after our country took apart in WTO; the magazine media market is impacted by the new and rising internet media; the actual problems in the management and the non-synchronous marketization. Therefore, the urgent task is how the magazine trade improves the management level and the competitive ablity by changing the concept and the method of management.Although Liaoning Youth Magazine Press earlier took the management method of "Managing the public institution in the way of managing an enterprise", it lost its splendid period for it followed the thinking mode and the thinking inertia of the public institution, lack of the scientific management and the one-up status. How to find the problems earlier and solve them as soon as possible will help the press improve the existing management and the ability of adapting the maket change, resume its social force, and achieve the goal of the sustained management.This paper analyses the actuality of the press deep, such as its property right, the organization, the management of human resource, the maketing management, the management of editing and covering, the management of composing and the financial management, and points out the existent problems and their cause, and puts forward the main countermeasures in how to consummate the management of the press. This thesis not only gives a solution idea which is reasonable, all-around and systemic for the press but also has the definite reference for the others in the same periodical trade.