Research On Comprehensive Digest Magezines Of China Since1980s

Since1980s, with thirty years of development, comprehensive digest magazines in China is unprecedentedly prosperous, and it plays a very eye-catching role in the circulation ranking and occupies the first two places.There are many well-known digest magazines, such as Du Zhe, Youth Digest, Special Focus and other magazines whose circulation is more than a million, producing a large number of social and economic benefits of the brand journals.But comprehensive digest magazines are facing problems and challenges that cannot be ignored in the new era:the rapid development of new media, making it not so outstanding that the content is king;new journals come into being constantly, leading the market competition pressure to increase; the change of reading form directly chanllenge paper journals;the homogenization trends of comprehensive digest magazines are becoming more and more evident......So this paper researches the comprehensive digest magazines of China since1980s. The essay is divided into4parts. The first part sorts out and introduces the comprehensive digest magazines, then it summarizes its characteristics and media functions. The second part mainly combines representative journals in different periods, and analyzes the development situation, characteristics, reasons of comprehensive digest magazines on three stages. The third part researches business strategy of comprehensive digest magazines from the perspectives of content, brand, readership, publishing, advertising and so on. The fourth part discusses the development of comprehensive digest magazine in the new era.Facing the new era and journal environment, the comprehensive digest magazines should insist the foundation that content is king,must continue to reform and innovate,adhere to go omnimedia route ancollectivization and brand stategy,pay attention to communicate the original,which can let magazines to develop and grow.Hope this article can provide some enlightenment and reference for comprehensive digest magazines in the internet era.