Analysis Of Current Situation And Investigation Of Developing Strategies On Periodicals Founded By Press In China

After the China Press and publication Administration proposed the implementation of the "Society and publication Project" in 1997,the role and advantages of the social periodicals were increasingly recognized by the industry,and promoting the "social publishing project" became the consensus of the publishing community.For more than 20 years,At the same time,many problems have been exposed in the process of development.The social-run periodicals are to realize the large-scale production of periodicals in our country,and to realize the interaction of books and periodicals in our country's publishing houses.In order to find a convenient and effective way to increase economic growth,to understand the present situation of our country's social periodical,to get rid of the predicament of its development,to promote its sustainable development,and then to promote the group development of periodical industry in our country.It is an important problem that must be considered and solved.This paper uses literature analysis,data statistics,comparative analysis,case study,publishing,periodical planning,marketing and other related theoretical methods.The paper is divided:into four chapters:chapter one,the meaning,characteristics and the whole development process of the journal.In this chapter,the author finds out that the social-run periodicals can be selected in the author's resources,readers' resources,and selected topics' resources.Editorial power,brand publicity,business philosophy,marketing and other aspects of the interaction between books and magazines to achieve a win-win situation.Chapter ?,from the system,market,management,Four aspects of digitization put forward some suggestions for the future development of social periodicals:if they want to have more extensive development space,they should quickly establish a modem enterprise system suitable for the development of social periodicals,and the government should also step up the transformation of its functions.At the same time,it is necessary to constantly adjust the product structure,find out its own position under the condition of market segmentation,and realize sustainable development.