News On Development Of Micro Content

With the development of science and technology and the Internet business, in the context of the information age which developed an unprecedented height. Microblogging and other social media brings not only the dissemination of content, form, mass by the mechanism of the profound changes in management.And attached to the aggregate effect of the formation of the Internet, greatly promoted the generation and dissemination of micro-content. Today, the news commanding heights have been gradually seized by the micro-content derived from the value based on content or structure.This article considers micro-content as a starting point ,and discusses the information applications used Sina microblogging as the carrier platform. This discussion of the news dissemination process,ismainly from the news found, news production and news consumption of the three major segments.Since the discovery of micro-content, news production not only brought changes which microblog event to public event,but also brought great news interactive between the traditional media and the microblogging platform.The news consumption is to explore a market-oriented business into the premise and led to the press to stimulate and boost consumption, form and characteristics of micro-content development.Through the comparison of traditional model emerging pattern in the various links,use the major microblogging news events in 2010, "the first year of microblogging, " as the study sample.Attempt to address the development and use of micro-content will bring stylistic changes in the content acquisition methods,reporting methods of internet media and traditional media, to demonstrate that reuse of the content of micro-content will be the key point of revolutionary of internet content and the forms of communication, turn into the core competitiveness of internet content revolutions.