Sports News Reported Characteristics

Since the 1980s , our country implemented reform and open policy ,the sports news have become a major news categories With the international news, the economic news, the cultural news juxtapose for a strong momentum of development.Among them, Sports News reported in the newspapers in recent years, attracted much attention, professional sports newspaper, the metropolis newspaper and even the party newspaper are increasing emphasis on Sports News reported. At the same time, to attract the audience in the face of fierce news competition, each kind of newspaper makes every effort in the editing way to ask to strive for changes newly, simultaneously in report method day by day rich, during this process its social function strengthens unceasingly, presents a distinct characteristics of the times.This paper reports take the Olympic Games report on our country newspaper's as an example, induces and analyzes it in aspects on editing way, report method as well as social function characteristics. Moreover, this paper believed that the existent insufficiencies in current sporting news such as cups and medals mania, entertainment gossip, nationalism, the lack of humanistic spirit and so on, precisely stemmed from the misunderstanding of Sports News reported characteristics, on the basis of analysing the intrinsic link between the two, the paper puts forward the proposal and the countermeasure address how to improve these deficiencies ,that is, take the "Great sports" concept as a guide, profoundly understand globalization and localization of the dialectical relations, and strive for great improvement in Sports News-depth reports.2008 Beijing Olympic Games is approaching, we hope that through analysis the success of some reported cases of the Olympic Games, summarizes its experience, For the media reported better advice to the Olympic Games.