Exploration On Sports News Report Under We Media

In the era of Web2.0,new media ushers in a new pattern of information spread.Especially in recent years,We Media typical of Weibo and Wechat realizes instant message transmission.Thanks to rapid information spreading,it is called “ the Medium is message”.In the era of We Media,We Media becomes a brand-new communication pattern,playing an intensely important role.Its emergence brings not only significant change of domain of sport news communication,but also poses a threat and challenge to the sport report of traditional media.2016 is the year of Rio Olympic Games.During the period,the influence power of We Media is becoming increasingly apparent.As some Medium put it,“This is a racing track of We Media.To some extent,on the one hand,the fact that We Media got involved in news report of Rio Olympic Games can broaden the scope of audiences,and intensify the attention of audiences.On the other hand,thanks to non-authority of information of We Media,to a large extent,it affects the facticity of news report about Olympic Games and undermine news value,causing some infringement about media' s rights buying broadcasting rights.I intend to regard news reports of We Media during Rio Olympic Games as research subject,and combine more than 60 documents,magazines and journals.By way of methods of documents,contrast analysis,examples analysis and data statistics,I will collect news report coming from various media,make a contrast between relevant reports releasing from We Media and traditional media,analyze We Media's impact toward Rio Olympic Games,and summarize all the problems arising from the course of transmission and adopt relevant measures about it to promote the mature development of We Media.By probing into Olympic reports of We Media,I discover: as far as 2016 Rio Olympic Games concerned,a host of We Media make the content of news more colorful,and the angle of News report becomes diverse.This is the unique feature and important advantage of We Media.In contrast to former News reports about Olympic Games,during the Rio Olympic Games,the platform of We Media plays an unparalleled role,forming a unique scenery line.By taking advantage of its autonomy,We Media can offer audiences more diverse,more sufficient and more superior contents about Olympic Games,nearly realizing the combination of superior contents and superior channels,and forming three-party win-win situation.In the Rio Olympic Games,fromthe media and traditional media to bring us a "feast",this collaboration brings us is no longer the official reports that a unified "bureaucratic",but involves all aspects of the Olympic Games has an interesting message.However,We Media is a double-edged sword.For all considerable convenient information,it has a wealth of negative impacts.By deep analysis about this topic,the paper summarizes a host of problems about We Media existing today:First,the establishment of pseudo-environment deviates from the reality easily.Second,the quality of News from We Media are various.Third,the establishment of laws and regulations about We Media is incomplete.Fourth,the supervision of We Media is more difficult.Therefore,in order to reduce the blind and extreme behaviors during the process of information transmission and form the healthy environment of information transmission,I suggest: We Media should possess own management system,publicize the importance of independent thinking and making a distinction between wrong and right,and normalize professional standards of We Media.We Media should avoid the acts of reprint,post,copy,boost and publication.Thanks to the features of popularity and autonomy of We Media,We Media can express their opinions about social trend freely.It requires We Media to learn how to think independently and form own unique thinking.