Research On Double Coding Of News Report Of Rio Olympic Games In Netease

In recent years,technology,Internet technology and the development and improvement of end products,led to the development of network media leapfrog.The innovation of these technologies will inevitably bring revolutionary breakthroughs and progress to sports news reports,especially those of major sports news events.Among the many online media,the portal has followed the pace of the times,constantly adjusting the strategy,content innovation,complementary advantages and resource integration,and its development trend is fully reflected in the Olympic report.In this one,NetEase with its comprehensive and comprehensive coverage of the content and form,as well as strong readability and entertainment to attract a large number of audiences,in many portal sites in the Olympic report stand out,get a good reputation and the industry's praise.Based on the double coding theory,this paper analyzes the news reports and the high quality user experience of the Rio Olympic Games in order to summarize the advantages of our portal in sports news reports in the new background environment And the lack of future portal for large-scale sports events to provide experience and reference,in order to promote our portal in sports news reports and progress and rapid development.On the basis of the research on the Olympic sports news reports of our portal,this paper analyzes the contents of the research,including the content,the form of the report,the content presentation,the user participation,the reporting strategy and so on.News reports in the double coding and dissemination of the effect of the evaluation,the Netease Rio Olympic Games news coverage of the dual coding strengths and weaknesses need to be improved: Netease Rio Olympic Games news coverage of the dual coding advantages of the main picture of the news with a sense of humanistic care,Convenient and efficient interactive sharing of forms and media integration under the diversity of reporting channels and other characteristics;there are non-verbal coding negative effects,interactive incentive mechanism and poor supervision of diversified audio-visual distraction and many other deficiencies.At the end of the article,the author summarizes the characteristics of the dual coding of the news conference of the NetEase Rio Olympic Games and puts forward the corresponding suggestions.Pointed out that NetEase sports news reports should play a differentiated competitive advantage,integration of existing resources to enhance the quality of content,shaping the brand effect.In the future should be rich in functionality to meet the needs of users,continue to play the portal in sports news reports in the important force for the Olympic Games luster,for the sports help for the audience to bring more spiritual enjoyment.