Study On The News Comments Of Tencent Sports Olympic Channels On The Last Three Olympic Games

Nowadays,the development of sports promotes and develops the public's interest and attention on sport news.In the process of watching sports events and reading sports news,the public will form their own understanding,views and opinions on sports news events and related characters,and hope to share these ideas with others.In addition,the rapid development of Internet Technology and the "fourth media" came into being,which made the rapid development of online sports news reviews.Tencent sports channel plays an important role in the network sport news dissemination,and therefore the study on the news comments of Tencent Olympic sports channel on the last three Olympics has important theoretical significance and practical value to improve the news comments of sports channel network.This paper takes the news comments of Tencent Olympic sports channel on the last three Olympic Games(Beijing Olympic Games 2008,London Olympic Games 2012,Brazil Olympic Games 2016)as the object of study.By using the methods of literature and content analysis,it summarizes the concept,development process and characteristics of the network sports news comment,and systematically analyzes the current situation of sports news.Meanwhile,this paper analyzes the current situation,the progress and the defects of the sports news comments of Tencent Sports Olympic Channel on the last three Olympic Games,and puts forward the corresponding countermeasures.It is found that the development of Tencent Sports Olympic Channel on the last three Olympics has the distinctive features of dual and self-opening of the comment subject identity,timely news delivery,equality of interaction,more attention given to the website original sports news comments,more authorititive of the website sports news comment,and a diversify of the comment form and types aided by the multimedia technology.But on the other hand,there exist the overall decline in the number of comments,cyber citizen's limited attention,unpopular project frequency missing,lack of the right public opinion guidance,poor self-discipline of internet users,vulgar entertainment of content,differences in different types,the limited overall quality to be improved,lack of professional personnel,and the review team to to be expanded.The problems will affect the healthy development of network sports news comments and the construction of network public opinion environment.It is suggested that the website give more attention to sports news comments,arouse netizens' interests and concern,broaden the scope of the review to make the content rich and colorful,give correct guidance of public opinion,supervise vulgar entertainment news comment effectively,guide users to improve self-discipline and enhance self-management,reduce the quality difference of different types of sports comments,improve the overall quality of sports comments,cultivate excellent network sports news comment writing and management personnel,and strengthen the construction of the comment team.