The Study Of Performance Evaluation Dimensions On Chinese Media Organiazations

Chinese media organization has gone through from planned economy to market economy, from administrative funds to implement an independent financial budget, from state-owned enterprise management institutions to the unique development path, which has its own multiple properties,they are one kind of demutualization public organizations. China's current theorists on the Chinese media organizations' performance evaluation study are relative less. Therefore, expansion theory study on media organizations'performance evaluation to improve and enhance its performance, which to the current rapidly evolving media industry, has important theoretical and practical strategic value.With the analysis of Chinese media organizations and their characteristic, the concept of performance traced back exploring, through induction, deduction, inference to get the dimensions of Chinese media organizations' performance evaluation. and, based on the externality theory, stakeholders theory and the theory of principal-agent theory to construct Chinese media organizations' performance evaluation's political, economic, and cultural dimensional, and draw out the 12 degree evaluation index system.The study found that the ability of cultivate their Party spirit, orient, crisis management, and political appeal, fully demonstrates the Chinese media organizations to play themselves spread functions, maintaining the fundamental interests of the party and the country's political position and direction, it is the basis and premise of the media organization for economic performance and cultural performance; profitability, operating capacity, growth capacity, solvency fully cover the content of economic lifeline of Chinese media organizations in the operation and management, to maintain its long-term development, grow and serve the people, Which is the support of media organizations'political performance and the power of media organizations'cultural performance; penetration, incubation power, security, power, sustainable development power, fully covered the responsibility and the pursuit of Chinese media organizations in the maintenance of social stability, economic prosperity, cultural development, and the motherland's prosperity, cultural dimension of media organizations play an important role in the transformation of social life and extend the political.Chinese media are in transition should be organized by the 12 degree power indicator system in their specific practice, continue to explore, to build a set of scientific nature-oriented, relevant, comprehensive and practical evaluation model. According to this model's results to improve and enhance the organizational performance of media...