| In recent years, along with the rapid ascent of Internet technology and the communication technology, internet with amazing speed is permeating into People's Daily work, study and life. Online video rises under the environment of technical innovation and the popularization of the Internet.Online video industry is on the website for video operation platform, formed a video content includes the manufacture, upload, sharing, advertising, marketing, supply chain of special. In the complex supply chain internet, which not only carries cash flow, information including logistics intensive and efficient circulation, are also connected to content manufacturers, operators, advertisers and video users, etc. Therefore, from the perspective of the supply chain internet video industry, it is necessary to study.Video sharing website is one of the main part of the online video industry, it brings to the internet video users in mental enjoyment of audio, video again from many aspects such as copyright, because the accountability of video content on the website do not get the license "piracy" works. High flow is not expected to bring the high yield, on the contrary, "money-burning" behavior has repeatedly tormented operators of video internet platform. If the problems between the benefits and investment are not solved, the online video industry probably be mired and cannot extricate themselves.The dilemma China's video sharing website faces is realistic and cruel, but this does not mean that there is no way out. With the development of science and technology, the Internet will be further popular , the important thing is, the high quality video program demand of Chinese netizens is increasing. Upload, watch, share, comments, has become accustomed to leisure. Therefore, there is a huge consumer market behind China's online video industry.Using link analysis method on the internet video industry chain, from upstream, to supply the earnings and added value, until the downstream user experience and feedback, it is necessary to research online video industry. At the same time, case analysis and empirical analysis, comparative analysis methods are also used. Understanding each link of potential profit growth point and value-added space, strategic alliance and outsourcing will be helpful for promoting the operation efficiency and service quality of video site, optimizing video industry chain.Using the method of supply chain management on the analysis of online video industry, can make up for the industry development of some loopholes in management, and to a certain extent to be valuable for the operation of industry in the future. |
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