From The Brilliant To The Exhausted

Hunan Satellite TV's "Army television," the title of the rise in the channel under the brand innovate columns,and in the development of "Army television"journey,the one file at a normal "Hunan News Network" after the night time program——"Evening News",by its novel style,being unique in the Chinese television news section,as the "Wonderful work in Chinese television news."Since the 1983 produced,of Channel in 1999 at the reform of contrast,the "Evening News"column producers implemented a new system and change quickly its innovative perspective and vivid reports of the form of reports by industry attention at the intense market competition in the tight encirclement,setting off a climax ratings;in the development process,because of the lack of differentiation strategy,the use of entertainment element too respected,the report lack of depth of the impasse,the column disappeared on the screen in April 2008.As a file extension of six years has ratings myth section,"Evening News" in the fall lead to the hearts of television viewers and the initiation confu- sed with thinking.The change of Column brings out enlightment for the development of the Chinese television media,back to news based,abide by audience,use innovation being power,to the market as the yard- stick,to shape and last the brand column.