| In all of China’s provincial satellite TV,Hunan satellite TV development is particularly eye-catching,although this is more focused on its entertainment.In fact,at the beginning of the star,Hunan satellite TV also had a passionate dream of news.From the initial news stand to the entertainment hegemony now,how does the news program go through?What is the reason for this change?Since the establishment of Hunan satellite TV in 1997,has gone through 20 years.20 years,the development of its news programs has experienced a total of 3 turning points,with these 3 turning points as the boundary,its development can be divided into 4 periods.From 1997 to2001 is the period of prosperity and development,during which the number of its news programs and diverse content,and diverse forms,showing a trend of prosperity;but in 2001 guidance of "accident" have stopped the News Express,which entered the transition period of 2 years,a large number of news programs off the air,entertainment,Hunan TV step by step from the news to entertainment transfer.In 2004,Hunan satellite TV from news to entertainment transformation is complete,establishes "the core concept of happiness Chinese channel",in order to accord with the overall style of the channel,news and entertainment for the combination of all sides have undergone great changes.In 2012,the implementation of the "cutback on TV entertainment" made the news show return,but under the pressure of market competition,eventually returned to entertainment,news programs in general did not leave the previous track.Therefore,in 2004 for the sector,from 1997 to 2004 is the period of development before its transformation,in this stage,the news content in politics,economy,sports,social programs on both coexistence message news,news comment column,talk magazine news columns and news yuan,dour expression broadcast style,dominated by the traditional "broadcast" news broadcast,with taped based,a "standard" news oriented,pay attention to news and information and the supervision of public opinion.After the transition,the political and economic decline in the proportion of people’s livelihood,news,entertainment news,increased the proportion of prominent news livelihood trend,the sharp drop in the number of programs,program form from multiple expressions into a single,the pursuit of entertainment,broadcast to "say" news broadcast,the way to gradually realize the broadcast normalization,mode of dissemination.Actively with the integration of new media,convergence and interaction,the news idea to "subject standard" at the same time,the importance of news entertainment.These changes of Hunan satellite TV news programs are closely related to the historical environment at that time.Among them,therelevant departments of the State Administration of supervision and regulation is an important external causes of its transformation,and the development of media industry under the background of market economy is the transformation of the economic factors,the popular culture,entertainment and consumption characteristics of Hunan culture and entertainment innovation spirit has a subtle influence on the.The expression of the transformation of Hunan TV news program of the innovation of the news program,news from the perspective of transformation,to narrow the gap between disseminators and recipients of the distance,enhance its influence on the news broadcast news dissemination and fusion of attention,but at the same time of news entertainment and lead to the violation of the excessive pursuit of the nature of news,superficial and vulgar news media is the lack of sense of social responsibility performance.20 years of Hunan satellite TV broadcast a total of more than and 40 news programs,a miniature China TV news program transformation of the transformation of its news programs in many aspects is undoubtedly the new century,the in-depth research of development for other television news programs provide a useful reference. |
