An Analysis On The Problems And Way Outs Of Chinese Children TV

Relevant research indicates—TV is the most accessible way that Chinese children accepting information and education, and it also influences seriously in the forming of children's character,out look on values,and morality.Children are the reserve force of national economic development and the hope of National rejuvenation, the children TV is not only a problem about TV estate, and it also influences the rising of citizen quality and the civilization of society. There are about 367 million children in our country today, the account of children take about 30% of the whole population, owing to this, the significance of Chinese children TV become more and more important.Obviously, in China, children TV investors can not earn a certain benefits as return in a short time, the estate development and theoretic research of children TV appears unoptimistic in China. There are nearly 400 million Chinese children can not acquire enough rights in the TV communication, and there also exists a serious theoretic and systematic shortage in the field of Chinese children TV research.Through an outline drawing of the Chinese children TV's develop process and present situation. This paper trying to point out the problems exists in channel building, program making, cartoon industry, and the weak children's voiceless in TV communication. The author take Nickelodeon children channel,Sesame Street,and Japanese cartoon industry for examples, through the cases analyzing of abroad children TV, the author trying to provide some corresponding advices for Chinese children TV's development.