Chinese Children's Newspapers And Research

As a sunrise industry of the Chinese newspapers, Chinese children newspapers and periodicals has great development potential. In the new century, Chinese children newspapers, in terms of variety, category, quantity, quality watch, or from the children newspapers their own knowledge, fun, diversity, the development has emerged flowers posture. However, the children newspapers and periodicals at the contents of positioning, category structure, market-oriented management that there are still many questions.Chinese children newspapers and periodicals shoulders the important responsibility that is guiding and educating the young people. Strengthening and improving the minor's thought moral reconstruction, that relates to trillion family vital interests, is the popular sentiment project, and the construction what coordinates and advances harmonious society's systems engineering, relating to the national future and the national destiny strategic project. Strengthening the minor thought moral reconstruction practically, and raising one generation "four to have" the new person, is Chinese children newspapers and periodicals' important post responsibility. Similarly, "the Central Committee of the CCP State Council about Further Strengthens And Improves Minor Thought Moral reconstruction Certain Opinions" have being formulated and publicated, it was proposed expected and was clear about the request earnestly that Chinese children newspapers and periodicals plays the vital role to strengthen to the minor thought moral reconstruction. Therefore, it is the vital practical significance to research Chinese children newspapers and periodicals.At present,it is also scattered to the children newspapers and periodicals research in the theorists, lacking the system research from the children newspapers and periodicals'content, the style, the release as well as the overall situation, and also has not made the planed to the children newspapers and periodicals' future development suggestion.In this paper, from the children newspapers and periodicals of status and problems, according to the characteristics of children reading to explore the contents of the building of the children newspapers and periodicals. In the management and operation aspect, seeks the collectivization development, the reform mechanism, reducing the publication cycle, developing newspaper and net interaction, the conformity marketing, the enhancement international cooperation, the exploration value-added service and so on is the children publication development approach.