The Competitive Analysis Of Chinese Children's Book Publishing

If the teenager is strong, then the country will be prosperity. Children is the future of the country and nation. The issue of children's education is a top priority of every family, and affairs of state. Children's books is very important for the children's education and healthy development. Although it is not the only education means of children, but it have an important role that can not be replaced by other means. Children's books published occupies a very important role in the publishing industry, also has great significance in China's cultural and economic development. Therefore, Understanding the competitive landscape and competitive situation of the children's book publishing industry is very important for children's book publishing companies, is the premise of the publication of the strategic layout and market competitive strategies chosen.This paper uses porter's five forces model as the analytical framework, Porter argued that any competition in the industry state is formed by a combination of the five competitive forces. In accordance with the division of the "Five Forces", if we want to know the whole picture of competition in the publishing industry, We must inspect and analyze the five aspects:the existing children's book publishers, potential children's book market into the enterprise, the alternatives of children's books, children's book publishing supply companies, and children's book buyers. In this article, each chapter introduces a force in detail.Chapter I elaborates topic source, the significance of subject, research review, writing ideas, research methods, and important concepts including Children's books and five forces model.Chapter II analyzes the existing competitive enterprises Including Professional children's publishers and non-professional children's book publishers in the children's book publishing industry is the analysis critical. The main aspects of the analysis are enterprise status, market concentration, competitive advantages and disadvantages.Chapter III analyzes the potential competitors of the children's book publishing industry. Potential competitors mainly refers to private children's book publishing companies and multinational publishing group media group. It focus on the Competitiveness of them and barriers to entry this Field.Chapter Ⅳ analyzes the alternatives children's book publishing industry. The mainly threat of substitutes is from Children's periodicals, television cartoons, a variety of educational toys, and e-books. Most of these alternatives are IT products based on digital information technology. The focus of this part are the advantages of alternatives, the trend of the digital publishing of children's books, and the relationship of digital publishing and traditional publishing.Chapter Ⅴ analyzes the bargaining power of suppliers of the children's book publishing. Suppliers of children's book publishing are paper and other physical materials and manuscript content providers. Pressure on the children's book publishing companies is mainly from the authors, and they are the main part. The focus of attention are the main children's writers and their characteristics of each period, royalties negotiating capacity of the outstanding children's writer, the reasons why ordinary children's writers lack the bargaining power.The sixth part analyzes the bargaining power of buyers of children's book publishing. Book distributors is a major purchaser of children's books for The Presses. investigate circulation patterns and the modes of operation of the children's book distributor. Children's readers are the ultimate purchaser of children's books, this part of article analyzes the characteristics of children's readers groups. Compared with children's books upstream bargaining power of suppliers, the bargaining power of buyers of children's book publishing is relatively strong.The end of the article, there are a brief summary of the overall content of this article and a little of thinking by the author.