Reserch On How Chinese Books Export Overseas

Over the past 10 years, the proportion between the China'copyright introduction and output hovering around 10:1, copyright trade deficit is in a serious condition, reflecting that China's publishing industry in the international book market is on the lack of competitiveness of the status quo, which on China's politics, economy and culture has had a profound impact. To change this phenomenon, it is necessary to seriously analyze the reasons behind the phenomenon, looking for measures to change the current situation of the books'output, finding an effective way to export overseas, to promote good to the world of Chinese culture, foster a new image of contemporary China.Aim at the status of serious output deficit, this paper analyzes various problems and obstacles in books output, and on the basis of this focus on China's books output strategies, methods and means and made useful proposal for the Chinese book "going out".