China's Book Publishing Industry "Going Out" To Explore The Status Analysis And Strategy

The publishing industry is the main vehicle for cultural transmission, but also a country characterized by soft power. In recent years, China's book publishing industry "going out" the situation shows good momentum of the main problems: the book copyright trade deficit has been greatly reduced; China Book International Book Fair in the Games; increased government support to accelerate the "going out" pace; the publishing industry to explore their own "going out" of the joint venture channels, continuously, such as to turn adversity into opportunity. It can be said that the Chinese Books in the international community of the importance and status have become more sophisticated, especially in the east with the Beijing Olympic Games, Chinese culture and fascinating book adds more charm.However, the reduced deficit is still impossible to deny the Chinese books in the West still does not enter the mainstream culture, the influence of European and American markets is not enough to this fact. On the reasons, first of all, the East and the West lies the cultural differences; followed by the government-supported efforts are not enough and the "multi-management" chaos; At the same time, China's book publishing operation of the market not mature enough, not the formation of a competitive strength; China's publishing agent mechanisms, "left"; Humanities and Social Sciences as well as the outstanding literary works have not completely go out of the country; senior translators and trade is also a lack of talent of the worrying.China's publishing industry in order to increase the "going out" the speed and intensity of the first, the Government enacted the legal protection and financial support is most crucial, should include the following aspects: conducive to the development of a set of cultural industries policy and overseas development evaluation criteria, the establishment of a special fund to support the publication of enterprises, accelerate the construction of a high standard of translation professionals, integrating the national advantages of resources, play a guiding and service functions of government; Second, we must actively learn from the study, combined with foreign publishing industry "going out" the experience of successful models, the publishing industry itself should take the initiative and strive to seek more breakthrough, from the "cultural exports" have to "capital" transfer of " Localization Strategy ", the ever-changing tools and concepts, so that more Chinese products in the world in front of the book shows the world to" Reading China."...