Main Problems In Book Import Business Operated By Chinese Book Trade Enterprises And Their Solution

Book import trade is a minor industry compared with other businesses in China's international trade system,but it has a long history which can be derived to the beginning time of People's Republic of China.New China established its Book Trade Company for book and journal/periodical import and export to meet the need of information,research as well as culture output.For long time,China had just one Book Trade Company due to the Publication management system and comparatively small domestic demand.However,since the beginning of Reform and Opening up after 1978,China has enjoined a great leap in foreign information demand and Book import trade also experienced a booming time,marked as increase in trade volume and value,establishment of more Book Trade Companies and so on.Today,although most of Chinese foreign trades departments have opened up for free access,book import has been still limited due to regulations settled by corresponding state administrations.Such regulations as long as isolation of market make almost all enterprises in this business suffer week competitiveness embodying in old business methods,low pricing ability in purchasing,insufficient service capacity and inefficient sales movement.Such problems have becoming increasingly severe as the market has changed greatly in recent years,and Chinese book trade enterprises shall take effective measures to address such problems to enhance capacity to better develop such market.