The Study On The Influencing Factors Of The Trade Deficit Of Chinese And Japanese Book Copyright

With the increase of China's economic influence,the concept of "cultural self-confidence" has become the will of the country,and improving cultural soft power has become one of the goals and signs of cultural prosperity and development in the new era.Japan is an important partner of China's book trade.The analysis of the current situation of copyright exchange between China and Japan is helpful to the further development of copyright trade in China and the telling of Chinese stories.The latest statistics show that there is a trade deficit between China and Japan in Book Copyright Trade.The long-standing deficit problem will restrict the benign development of the book copyright trade between China and Japan,and influence the Chinese culture to "enter" Japan.In this paper,the volume of china-japan Book Copyright Trade from 2000 to 2018,the level of China's economic development,the size of China's publishing industry,the level of education of China's population,the degree of freedom of China's trade,the concentration of China's book publishing market and the cultural distance between China and Japan are used as time series data,this paper puts forward a hypothesis and a hypothesis model on the factors that influence the deficit of china-japan Book Copyright Trade,and Studies the factors and the degree of influence of China's book copyright export by using regression analysis.The results show that there are many factors that affect the development of china-japan book copyright trade,and the scale of publishing industry and the concentration of publishing market have a significant positive effect on reducing the deficit of copyright trade.Therefore,China must attach great importance to increasing the scale and market concentration of the publishing industry,encouraging the publishing industry to carry out large-scale operations,and strengthening policy support for the publishing industry,and further opening up the copyright trade market,we will strengthen the construction of China's copyright trade laws and regulations,increase the training of international publishing professionals,give full play to the role of international publishing and trade professionals,develop the advantages of talents,and strive to narrow the cultural communication gap,we will promote healthy and orderly development of cultural trade and exchanges between the two countries.