Study On The Content Production Management Of Newsroom

The production management of the newsroom has not got the systematic point of view all the time, and the speciality of the newsroom product has also determined the own speciality of its production process and management .The core of the newsroom's content production management is the production of the content , which is the most important factor distinguished one newspaper from the other,and its form is the management of production with content. Today, newspaper is becoming more fierce in competition , who can catch several great characteristics of the newspaper firmly, offer plenty of information to audiences, who can really own readers and the market at last.By analyzing the production management of " the Beijing Times ", this essay studied two major factors of the difference between the newsroom's production idea and the newsroom's production organization influencing production management of the newsroom. And we also should make sure that newsroom must regard as information industry to discuss and study by production unit today, but not simple instrument of propaganda. Meanwhile,the syncretism of interview and edit has seriously hindered the exertion of the report resources as a whole, and has influenced the enthusiasm and potentiality on most editor and reporters'working , it is already very difficult to promote content quality ; however , as the standard of editors'center , the separate of interview and edit can cater for modern production, regard news as the industrialized products of the media by itself, what it reflected is the result of combined wisdom of media ,it must be the trend of the times.With the aggravation of media's market competition, the homogeneity phenomenon of the newspaper appeared unavoidably, thinking about its unavoidable, we also can't ignore the reporters and editors'personal subjective initiative And news report is the different and special products that are not easily test, so the assessment criterion has a great efforts on business direction, the text has specially studied it.At last , according to the news professional training left behind journalism ,we put forward that newspaper should have own style , training the famous reporters and editors, intensifying the idea of professional training , to keep the reporters and editors'passion when they started to work , then boost the quality of content production in the newsroom.