Research On The Problem Of Local Party Newspaper Content Production Under The View Of The Whole Media

The impact of the whole media era and the traditional media is mutual.The new media,represented by the online media and mobile media,has resulted in the mass transfer of the audience of traditional media,and brought the pressure of“survival” and “development” of local party newspapers.At the same time,the arrival of the whole media era has also broadened the channel of communication for local party newspapers and provided excellent development opportunities.The whole media development of the local party newspaper can be carried out either through the establishment of national network or by focusing on the content advantage.The first mode is not very feasible at the present stage,so the local party newspaper can only choose to use its advantages in content production to carry out the whole media development.The development of “central kitchen” in the whole media has become the main development mode of the local party newspaper.Bijie daily,as the paper of the CPC Bijie municipal party committee,has also begun to establish an all-media center to carry out all-media content production,and the all-media operation center of Bijie daily has been the main position of the city's online front,and its total number of views reached 20 million.After an investigation into the whole media content of Bijie daily,the author discovered that there were many features and many problems at the same time.Taking Bijie daily whole media content production,on the basis of the investigation on the Bijie daily whole media content production way and main process of analysis,and to summarize its characteristics,all for Bijie daily place such as the party newspaper media content production and causes were analyzed,and the problems in the horizon,and put forward the whole media local party newspaper in the production of content development Suggestions.The author use Bijie daily as an example to explore the problems in content production of local party newspaper in the whole media.This paper is divided into five parts.The first part is the introduction part,including the paper selected topic background and research significance,the domestic and foreign research on this topic related reviews,and explains the research methods and research route,and the innovation of this article.The second part,starting from the Bijie Daily all-media matrix composition,This paper makes a preliminary summary of the whole media platform of“centrality”-Bijie Daily all Media Center,“WeChat Official account”-To see the Bijie,and “Bijie publish”,“Client”-Palm Bijie APP.A questionnaire survey was conductedon the content producers of the Bijie Daily all Media Center.The results of the questionnaire are analyzed and summarized,and the generation of Bijie Daily in Bijie Theatre is taken as an example to analyze the whole media content generation process of Bijie Daily.In the third part,for the whole media matrix we have learned,ask Volume results,content generation process,summing up the Bijie Daily all media platform content products are divided into original,reprinted,integrated three different types.And combined with the platform content products statistics,This paper summarizes and analyzes the characteristics of content source and content planning,content product,content dissemination,content operation,content producer communication concept and so on.The fourth part,according to the daily order to all media content production and the results of the survey on the process of assimilation in the content,lack of professional products,content interaction is insufficient,the target audience is clear,the channels of content production and content of platform,content producers and production technology,etc.The analysis of existing problems,and the cause of the problem,namely,traditional content production between thinking and the audience demand,news content share content and character of output,the whole media journalists lack of talents and the content of production requirements,the whole media environment between the content of the production and the contradiction between the copyright infringement analysis.The fifth part proposes some Suggestions for the content production of the local party newspapers,such as Bijie Daily and other local party newspapers.For the party media,the role of public opinion guidance is indispensable,but it also needs to carry out the transformation of functions,so it is necessary to give full play to the function of media services under the premise of ensuring the guidance of public opinion.In terms of content products,we need to improve the quality of “difference content” and create creative content products.In terms of content transmission channel,it is necessary to make full media value on the basis of “channel aggregation”.Using “big data” to grab user data,try to create “customized” content service.The whole media media talent and technology,and accelerate the establishment of a professional content team.Network caused by the influence of the traditional media to be reckoned with,and in order to improve the influence of the content,the local party newspaper need to set up the Internet thinking,use of the advantages of the emergence of large data,through large data statistics,found that the audience preferences change,will it into their own core competitiveness.In addition,local party newspapers need to change their thinking,from attracting audiences to cultivating audiences.The “synergies” can also take place in local party newspapers,not just the newspaper group itself and the platform but the parties.