Study On The Construction Of Human Resources Based On Information Marketing

The development of the market economy , the pressure of the information organization competition and the library in order to realize the better information service, the information marketing appears in the library. In the library, information marketing puts forward new demand to human resources and creates conditions for the library to realize information marketing. Based on the information marketing in the library, how to exploit the human resources in the library, including the type, model and method of fostering person of ability, which take effect in some study and reference function. Meanwhile in the library the development of the human resources will promote the exploit of the information resources and improve the effect upon society , economic benefits of the library.The article is made up of four sections and detailed discusses the theory , practice problems on the construction of the human resources on information marketing in the library. In the first section is about introduction; In the second section, the article first introduce the marketing , the process of the library introducing from marketing and in the library information marketing study situation at present in our country , overseas. Next the article detailed introduces the function and status of information marketing in the library; The article's focal point lies in the third and fourth section. In the third section the article discusses the demand on the information marketing to the construction of the human resources of the library. Based on the history and present conditions, the article puts forward the demand to the type, quality , composition of the person of ability; In the fourth section the article discusses the necessities of fostering the person of ability on information marketing, including three chief reasons: the first reason is developing information marketing service in the library, the second reason is more users turning up in library because of the information marketing service, the third reason is the dynamic role function of the people. Then the article introduces the model, method of fostering the person of ability on information marketing. The model is combining school education, practice, continue education combine, the method is reforming the method of the library at present and setting up the system of the scientific management to promote the development of the person of ability in the...