Research On Culture Construction And Management Of SY Broadcasting And TV Station

With the reform and opening up, the pace of development of the television industry may be called by leaps and bounds, too, comes with competition. With the continuous improvement of our market level, the television industry has gradually evolved from the original institution into a new TV industry.Corporate culture is continuing to improve the quality of the key to competitiveness is the driving force and source of enterprise development. Construction of a high level of corporate culture, the media is also essential for sustainable development.Culture is the glue, the lack of cultural cohesion of the whole enterprise is difficult to achieve their goals.Firstly, in the domestic and international research findings and describes the basis of the theory put forward the concept of media business management, and the status of radio and television for the SY described and analyzed.TV, as the 1990s to enter the industrialization of the organization, management of field from the angle, for media management research is more, but the mass media organization theory research, culture and the practice of media organizations in the formation and development of culture, diagnostics, and a change in the country is the exception.For now, many TV stations also made organizational culture, including the core values and norms of behavior, and forms of cultural signs, manners, but in the survey, the author discovered that their own unique culture of the organization, but seldom the same. many more are formally introduced the concept of organizational culture.The hope that by using the study of management expertise with the management theory and practice of media to broadcast television SY for study. I hope that by empirical studies of TV media, for cultural development of the age set for the development of enterprise culture, for other TV media industry can be provided.