Hangzhou Culture Broadcasting Group Information Targeted Poverty Alleviation Innovative Media Exploration And Practice

With the commercialization of 5G on the right track and the in-depth discussion on the topic of media convergence in national policy,the integration process of traditional media and new media has gradually evolved from the initial confrontation and competition to the state of integration.While making great achievements in the exploration of traditional media,there are still some problems.Based on the hangzhou culture radio group "city forgotten area accurate information for poverty alleviation" project as a case,through the author participate in,field investigation to obtain first-hand information,trying to traditional radio and television media in China under the background of media convergence using its own stock of resources into a new incremental assets provides a scheme for operation.This report is divided into six parts.The first part summarizes the background and thinking of the whole research report,defines the concept of "media convergence",and introduces the latest achievements of media convergence at home and abroad.The second part analyzes the current situation and achievements of China's radio,film and music media.The third part takes two cases of the project as the entry point,starting from the two sub-projects of "construction site" H5 platform construction and "free WIFI in remote villages".After the author's personal experience,the current module division and future module conception of H5 platform are sorted out,and the strategic closed-loop diagram is deduced.Explore the feasibility of implementing "free WIFI" in remote villages,follow the project staff to carry out field survey in linandu village,obtain field data,and analyze the advantages and feasibility of free WIFI project.The fourth part finds the advantages and disadvantages of the project through personal experience and field investigation.The advantages are mainly analyzed from internal and external perspectives.The problems existing in the process of media fusion of the project are expounded from four perspectives: organizational personnel structure,defects of the project itself,unknown audience positioning and poor platform experience.In the fifth part,Suggestions are proposed from the aspects of organizational structure reform,project scene innovation,accurate audiencepositioning and platform experience improvement for the problems found in the research process.The sixth part is a summary.