Research On Corporate Culture In Fushun Radio&TV Station

Compared with traditional enterprise, the ultimate goal for Radio&TV station is not for profit, so their corporate culture are not the same. In recent years, people pay more attention to corporate culture, many companies already forms its unique one, but the study to Radio&TV station are relatively weak.This paper focus on theory and research background of corporate culture, corporate culture on the culture and content, classification, levels, and construction of corporate culture and the importance of the implementation are described in detail. Fushun Radio and TV station (FRTV) as the research object, compared with other TV station and traditional company, the author established a set of research method including theoretical analysis, case study, questionnaire, interview, scheme, application, correction scheme, and finally to practice. The author proposed the highest goal "build first-class city TV station", and the slogan "Unity, Innovation, Dedication, Learning". Then, the author propose some concrete implementation means to construct the FRTV enterprise culture in the future. In the end, to make sure the relevant system goes well, the authors proposed s set of safeguards to prevent regulations become a dead letter, including organizational security, performance appraisal system, rewards and penalties, financial security, and strengthen publicity.From the perspective of corporate culture, combined with the actual situation of TV station, from the theory to practice, internal conditions to external factors, the company’s attitude, such as the work of the staff were more comprehensive investigation and understanding. For now, corporate culture for Radio&TV station is almost a blank, I hope this thesis will provide some available materials for other TV station.