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Chinese Media Corporate Culture And Its Construction Study

Posted on:2006-04-20Degree:MasterType:Thesis
Country:ChinaCandidate:J LiFull Text:PDF
GTID:2208360155974428Subject:Communication
Abstract/Summary:PDF Full Text Request
Institutional unit and corporate management are the current identity of Chinese media. With the ever-changing market and deepening reformation, the media is more and more critical with its management mechanism, administration system and concrete operations, the culture of which ,as intangible assets of enhancing the internal cohesiveness and establishing the outside images, is beginning to be recognized and accepted and has its need of value symbolized in the operational practices.This investigation ,beginning with the background that initiate the communications corporate culture, is the first to systematically elaborate and analyze the theories of the denotative meanings, feature, function and paradigmatic models and, based on the current status analysis of communications corporate culture, additionally propose some advice on the construction of Chinese communications corporate culture and suggest that the media ,directing the current inefficiency, construct the high-starting-point, high-quality, high-efficiency communications corporate culture with Chinese characteristics in the following four aspects-establishing the people-oriented corporate idea, attaching great importance to corporate culture strategy of communications content management, implementation of corporate culture consideration of MCIS strategy and intensifying corporate culture traits of media managers, in order to subject the media corporate to genuine culture management penetrated into all elements of management to attain the aim of gradual modern corporate management and achieving a more ordered and sustainable development.
Keywords/Search Tags:communications corporate culture, construction, people oriented, MCIS, the media manager
PDF Full Text Request
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