Research On The Optimization Of Corporate Culture Implementation Of SX Radio And Television Stations

The reason why this article chooses the topic of enterprise culture landing of radio and television station is to focus on the different nature of radio and television station and other enterprises,because radio and television station does not tend to the standard of profit,which shows that it is different from the cultural construction of general enterprises,which makes this study have certain uniqueness.At present,many scholars' research on the construction of corporate culture has gradually deepened,and more experts and scholars have invested in the research process of corporate culture.They think that different enterprises have different cultural characteristics and construction characteristics,so the research on different corporate culture can provide suggestions for the development of enterprises.But at present,scholars do not study the corporate culture of radio and television stations Bit,failed to focus on the particularity of radio and television stations.Therefore,this paper takes the radio and television station as an example to carry on the concrete research to the enterprise culture construction.Firstly,the paper narrates the background and related theoretical knowledge of the selected topic,and probes into the basic connotation and significance of culture and corporate culture.Secondly,this paper takes SX radio and television stations as an example to make a concrete analysis to explain the basic situation of the enterprise culture landing of SX radio and television stations,from which to analyze the problems existing in the enterprise culture landing,and through the questionnaire survey to analyze the causes of the problems.Then,on the basis of explaining SX TV station to accelerate the internal demand of enterprise culture landing and the reference of similar enterprises,the optimization scheme of enterprise culture landing of SX radio and television station is formulated.From the three angles of communication,internalization and practice.Finally,in order to ensure the effective implementation of the optimization scheme of corporate culture landing,this paper puts forward specific safeguard measures,which are mainly discussed from four aspects: organizational guarantee,manpower guarantee,propaganda guarantee and fund guarantee.The main conclusions are as follows:First of all,this paper clarifies the connotation and level of corporate culture and corporate culture landing.Based on the radio and television industry,corporate culture landing is an important link in cultural construction,but also a kind of corporate culture implementation.Secondly,the landing of corporate culture is a necessary prerequisite for the development of enterprise strategy,especially based on the guidance of enterprise value orientation,which can help enterprises to form core ideas,and then provide support in all aspects of employee strategic employee execution.After that,by discussing the operating conditions of SX radio and television stations,this paper selects the market share of the whole year,the average ratings of the whole year ranking as the judgment index.determined the urgency of the study of enterprise culture landing in SX radio and television stations.Finally,through the questionnaire survey,there are problems in the enterprise culture landing of radio and television stations.This paper then analyzes the causes of the problems existing in the enterprise culture landing of SX radio and television stations,and puts forward concrete measures to solve the problem that the enterprise culture of SX radio and television stations is difficult to land,to promote the long-term development of radio and television stations,and to provide reference and help for other similar enterprises.