Investigation And Research Of Guangzhou University Students' Information Demand And Information Behavior In Network Environment

This thesis expounds that the aim and significance of the thesis consists in improving the efficiency of Guangzhou university students' information utilizing in network environment and in supplementing some basic theory of information demand and utilizing behavior in network environment. And it expounds domestic and international relative research overview and some basic issues ,for example, information environment, the meaning and the type of information demand, the meaning and the type of information utilizing behavior .It emphaticly analizes and studies information users' (mostly of students of University in Guangzhou) information demand and information behavior through investigation. Based on the conclusion of this investigation ,the author summarizes the status quo and features of University students' information demand and information behavior: (1)Information awareness has strengthened relatively.(2)They seek after the newest information.(3)They hope to find the required information most quickly.(4)They have more and more systemic wide information demand.(5)The medium types of the required information are multifarious.(6) Information awareness has become commercial.The author summarizes the status quo and features of University students' information behavior : (1)They will depend on the Internet to obtain information.(2)They are to go by Mooers Rule inordiantly and are short of necessary patience to make use of information system.(3)Their discrimination and self-restriction is poor.(4)Their capacity of obtaining information is not strong.(5)Their information behaviors are impacted on by all kinds of users' factors of including inner and outer ones.Aiming at its subsisting problem, the thesis makes some measures to manage University students' information behaviors from the view of ISP and related people: strengthening the training of University students' information standpoint, morality ; supplementing the policies and laws of network information ; restraining their behaviors by safety technology in information industry. The thesis expounds strengthening the training of information standpoint , information awareness,and the training of some basic information theory , and the training of computer theories and network knowledges to exploity their demand.And training their capacity of information obtaining, information evaluating, information organizing and treating, information communication, creating new information, utilizing information in order to improving the behavior capacity of Guangzhou university students' information utilizing in network environment.