| Since the 19th CPC National Congress,the Healthy China Strategy has been gradually implemented.In June 2019,The State Council issued opinions on the Implementation of the Healthy China Initiative,stating that the basic principle of the Healthy China Initiative is to popularize knowledge and improve literacy so that everyone can have health literacy.As the core of health literacy,health information literacy is an important breakthrough to improve health literacy.College students belong to the youth group with high knowledge and are the main force of the future construction of the country,so they should have high health information literacy.However,relevant studies have found that there are many problems in health information literacy of college students,and the overall level is still below the pass line.It is of great significance to study the influencing factors of college students’ health information literacy,provide scientific theoretical basis and countermeasures for college students’ health information education and service,and to improve college students’ health literacy and cultivate strong career successors.This study takes college students’ health information literacy as the research object,draws lessons from domestic and foreign research results,and defines the concept of health information literacy.Through the grounded theory method,the three-level coding of the collected interview data and literature data is carried out to construct the theoretical framework of college students’ health information literacy,which provides a theoretical perspective for this paper.According to the theoretical framework,the scale of health information literacy of college students is developed as an evaluation tool to carry out the research on influencing factors.On the basis of the questionnaire survey,the influence of personal factors,information factors and environmental factors on college students’ health information literacy was analyzed.Through eye movement tracking experiment,we further explore how health information characteristics affect college students’ health information literacy.Based on relevant theoretical and practical research,the influencing factors model of college students’ health information literacy is constructed.The study found that after the outbreak of COVID-19,college students’ health information literacy has been improved and their overall level is good,recognizing the importance of health information.College students generally have the ability to acquire and use health information and have good health information ethics,but it is difficult to evaluate the quality of health information.Personal factors,information factors,environmental factors and college students’ health information literacy have significant positive influence.The topic and quality of health information affect the health information literacy of college students by influencing their health information behavior.Among them,the degree of pleasure generated by college students browsing information plays an intermediary role in the relationship between health information quality and health information behavior.Finally,this paper summarizes the results of this research,and puts forward countermeasures to improve college students’ health information literacy from the aspects of personal level,information level and environment level. |