Research On The News Production In The Process Of Media Intellectualization

Driven by the development of the mobile Internet,Internet of things,big data,cloud computing,human-computer intelligent interaction and artificial intelligence algorithms and etc.,the media has become increasingly smart and gradually turn to the online social information communication system.The news production of the future media will be affected in five dimensions:news content,news producer,medium audience,news editing and news distribution.At the same time,the media industry in China is facing a deeper crisis.Based on this background,the research in this dissertation focuses on the change of news production of the more intelligent media and how to deal with the changes.Based on the methods of case study and abduction,the dissertation analyzes the difference of the current practice of news production in the 5 dimensions above and then tries to build the mode of intelligent media and its news production practice.The media form of intelligent media returns to the characteristics of the era of oral communication and realizes the overall mobilization and rebalancing of the human's mutil-senses.The change of media form has in turn promoted the innovation of the practice of intelligent media news production.The general characteristics of the news report of intelligent media are the representation of news report that optimizes the communication influence for the audience by highlighting the sense of immersion and telepresence.The news producer of the intelligent media industry is constituted with professional mass media organization and its members,the common online users,we media and artificial intelligence computing program.The news organization editorial department has focused on content editing.The function of the editorial system of the online social information communication system has shifted to the system range,and showed more self-organization,automation features.The audience of the intelligent media has shifted from "the unspecified majority" to measured presence.The essence of the algorithm is to provide users with the news that user may be interested based on the news content of the mark and user portraits by intelligent compute process.The intelligent media relies on manual editing and algorithm to conduct the news distribution,which is helpful to solve the fundamental contradiction of the effective allocation of attention resources between the two trends of audience's information attention fragmentation and large-scale output of information.On this basis,this dissertation further presents the concept of the intelligent media,intelligent media news production cycle system,intelligent media tree model,the omelet model of news producer of intelligent media.The dissertation attempt to reproduce the coexistence of multi news producer of intelligent media,and characteristics of news production with de-centralization of mass media organization and ways of social participation of common users.Intelligent media will be,in essence,an information communication flow alliance dominated by human intelligence with the collaborative balance of human intelligence and artificial intelligence.The dissertation puts forward the suggestion about the practice of news production in the intelligent trend of media.The media should adhere to the value of the content.The functions of editorial department should play a more important role in the professional takeover of the user-generate contents?the knowledge management of news content?the fact-checking and correction of false news.In the form of intelligent media content,the media must conduct content innovation following the media development law,pay attention to the value of data mining,the visual conversion of expression,the scene factors of the news content.The media should establish supporting policy measures to promote the organizational practice standards and habitus.The journalist in media should have the innovation consciousness and master the new media skills.what's more,media editorial should achieve self-positioning and man-machine coordination driven by intelligent media algorithms.The dissertation suggests that media organization innovation and transformation should be dominated by the internet,focus on attracting and gathering users and constructing the three platforms as well as government policy support.