The Current Situation, Problems And Countermeasures Of Local Media's News Communication To Taiwan

The article is based on the peace time background between the mainland and Taiwan. Selecting the entry point for the local news media,using the methods of historical documents,basing on the cultivation of journalism theory and agenda-setting theory. The first part is the description and analysis of the current conditions of Weifang media's news communication to Taiwan.And then it focus on the main problems of local media's news communication to Taiwan and puts forwards some suggestions for reference.First, by way of the analysis current situation of the local media's news communication to Taiwan,the main issues are:the contents of mass media is similar; the type of media is dull, interactive transmitted are poor; tactics of communications to Taiwan is become rigid; the troops of local news media is inadequate; the reach to Taiwan audience is not enough; the results of communication is difficult to control and so on.And then,for the main problems, this paper proposes the following measures and proposals:take the Shandong-Taiwan Economic and Trade Fair as an opportunity to highlight the Weifang media's news communication to Taiwan; and strive to open up news ways to communicate to Taiwan; to built a strong high-quality news troops; to Taiwan news media's agenda-setting to be more in line with the needs of them; communication to Taiwan is combined with the maintain secrecy and sO on.Last, it based on the conclusions of this study,to explore the research shortcomings.