Research On News Production And Transmission Model Based On UGC In New Media Era

The rapid development of network technology,UGC mode is gradually applied to the transformation of production and life in all walks of life,this transformation has innovated the traditional mode of news production and communication in the field of journalism and communication.Combine the new media era background,it firstly discusses the concept,characteristics,forms and motivation of UGC,and the causes include political,economic,social and technological aspects.Based on the above conceptual elaboration,then explore the production mode and communication mode of UGC in the new media era.To some extent,the rise of UGC mode has given rise to new connotations of news production and communication modes,breaking the boundary between information production and communication in time and space.In UGC news production mode,s ummarizing the news production mode,including citizen journalism,Crowd sourcing news and Crowd funding news in the new media era.In UGC communication mode,the paper discusses the new form of news communication mode in the new media era by using Lasswell's“5W” communication model,from five aspects: communication subject,transmission object,communication content,communication Channel and propagation effect.Then,based on the SWOT theory of marking,this paper analyzes the development situation of UGC mode,including its own advantages and disadvantages,as well as opportunities and challenges encountered in the development process.Finally,based on the analysis of UGC mode,the future development strategy and development trend are discussed.