Research On The Problems And Countermeasures Of The "Central Kitchen" Style News Production

In the Web2.0 digital era,the rapid development of new media brings great impact to newspapers,radio and television.The traditional media faces an unprecedented crisis of survival.Integrated media production has become a trend.The "central kitchen" model comes into people's eyes.Most media have built "central kitchen" to reform in the process of editing by reconstructing of ideas and mechanisms.Taking the "central kitchen" news production mode as a research object and present the current situation and characteristics of it is helpful to explore the optimal form of deep media convergence.As well as,it can provide guidance for the development of the media in the future.At present,domestic "central kitchen" has made some achievements in the transformation of traditional media,but there are still various problems.For example,people don't know the location of its development,there have been a large number of blind constructions.Plagiarism leads to low content.Its construction requires high cost so that it is difficult to sustainable development,and so on.The main reasons for these problems are the lack of kinetic energy in media transformation and the influence of media ecological environment.To solve these problems,on the one hand,we should integrate existing resources,clarify development goals,on the other hand,we should optimize media ecology and create a good atmosphere.