Socialized Media And Newspaper News Production Socialization

With the popularization and development of network technology, new media technologies emerging, and traditional media development which will appear inevitable intersection and collision. Among them, the strong to microblogging, the letter represented social media momentum has quietly extends into traditional paper media news production processes, influence and change the paper media news production work routine, so that media organizations of the production process towards socialization produce.The relationship between traditional paper media and social media campaign this development is also becoming more closely and harmoniously, paper media homeopathy changed its attitude towards restructuring and development to provide new ideas and approaches.In this paper, case study for basic research methods, participatory observation mode, select "Shanxi Evening News" as the representative of metropolitan newspapers, combined with the current development of its micro-blog and micro-channel public platform Glimpse of social media to traditional paper media news production with to influence and change. Attempt through two channels, multi-angle three media show, analyze their motives news production process of many factors, performance and changes to the interpretation of paper media leveraging social media status and prospects of development of news dissemination multiple angles.This paper analyzes from the two aspects of social media on paper media news production shift to the community:one is routinely reported in the role of the news production process of social media factors, mainly from the macro and micro perspectives to microblogging as the basis for analysis of inquiry; second is the micro-channel public platform for traditional paper media news production role in micro-channel public platform based on the transformation of development carding micro-channel public platform and brings traditional paper media news production methods. Drawn four dimensions of conventional paper media journalism transition to the community through the above analysis, it is social media’s impact on traditional paper media to discuss the pros and cons, and make recommendations to rationalize.