Research On The Social Value Of Nerwork Born Digital Resources

With the development of information technology, the Internet has entered the era of web2.0since2004. Social software emerged one after another whose representative applications were blog, wiki, RSS, TAG, etc. As a result, the era of elite creation has been replaced by the age of grass-roots free and arbitrary creation, and new processes of information production and information dissemination become very popular. In this context, the network born digital resources have been growing exponentially and their secret state has been replaced by the open and transparent state. Network born digital resources can create benefits for people’s work, study and life. For example, some original works posted in academic blogs are the result of scientific researchers in their spare time exchange of the minds; network teaching videos can let users acquire knowledge which they can’t get from classroom; question and answer of the information on the network, involving all aspects of people’s life, meticulous and considerate answered, provides convenience for people’s life; network language can add colour to young people’s leisure life, which represents their prevailing thoughts, while the symbol composition of this language system indicating its meaning and development background has a rich social and cultural origin... Attached to the network, the born digital resources present rich and colorful social functions.Network born digital resources are information resources formed during the process of people’s interaction with the network. They are people’s accumulative products in practicing and cognizing network while transferring from subject to object. They integrated human wisdom and the thought, facilitating people’s exploitation, guiding and affecting people’s activity, and can help people to create important resources for economic and social benefits. However, at present domestic scholars have not fully studied the social functions of network born digital resources, and their social contributions and status, neither have combined the actual application situation of network born digital resources to reveal their social significance. This needs us to stand on the social level, from the point view of value, applying value theory research mode to get a comprehensive understanding of their origin, development and functions under the whole social system, thus to reveal network born digital resources’effects on social existence, development and improvement and their influences on social subjects’ knowledge structure, psychological state and activities, etc. Based on this, this article will apply social value theory and methods into the study of net work born digital resources, on the basis of information resources management theory of information science, mainly adopting the literature research methods, comparative research methods, case analysis methods, and the methods of materialist dialectics. The purpose of this paper is to explore the basic law of network born digital resources’ social value, explain the network born digital resources’ social value connotation, classification and characteristics and manifestation of their social values, sum up the basic evaluation approach of their social values, analyze the social values of their typical representatives, and discuss their social values in an all-round way.This article could be divided into six parts:The first chapter introduced the research background and its theoretical and practical significance, summarized the present domestic and abroad research situation, research contents, and finally put forward study methods and innovative point of this thesis.The Second Chapter, as an introduction section, mainly discussed the basic theory of network born digital resources and their social value. This chapter studied the network born digital resources’definition, classifications and characteristics. Based on network born digital resources’ social value connotation, this chapter classified their social values from different perspectives:the target audience, realization of their value, mode of action, scope of working time, effects upon production activities, labor value theory, effects upon social subjects, and effects upon social subjects’ activity areas. Finally this chapter discussed the characteristics of network born digital resources’ social value:objectivity and unity, sociality and historicity, multidimensionality and incremental and relative independence, etc.Chapter Three, as a connecting link section between the preceding and the following, illustrated the manifestation of network born digital resources’ social values:facilitating to unveil and adopt public opinions; providing space and tools to gather academic achievements; serving as the "encyclopedia" in ordinary people’s daily life; generating the driving source for the development of network economy; motivating social culture networked; and providing information sources for leisure and recreation. A large number of facts, figures, and charts are listed to support their social values’ manifestation.Chapter Four, as a key section of this article, discussed how to evaluate the social value of network born digital resources. This chapter analyzed evaluation perspective of network born digital resources’social value, including perspective of publishers of network born digital resources, perspective of their receivers, perspective of ontology, and the perspective of network platform, etc. Then, it elaborated the principle to evaluate network born digital resources’ social value:the targeted role principle, the comparability principle, the objectivity principle and the principle of inclusive. At last, the evaluating methods for network born digital resources’ value are introduced, including transfer technique, topic or event method, the subject correlation method and so on, which are illustrated with data.Combined with the key points of the previous sections discussed, Chapter Five made a case study of network born digital resources in Sina microblog to illustrate the social value of network born digital resources.As the conclusion part, Chapter Six summarized the main argument points discussed in this paper, and pointed out the direction that needs to further in-depth study and discuss.