The Willingness And Behavior Of Dairy Farmers To Adopt Green Breeding Technology In Xinjiang

Green development is the main keynote of China’s future development,and also an important guarantee for China’s green agriculture.Animal husbandry is an important part of the green development of agriculture in China.The green development of animal husbandry not only affects the agricultural production environment,but also lays a foundation for the safety of animal products and the high-quality development of animal husbandry in China.In the new era,China’s demand for livestock products has been transformed from the past pursuit of quantity to the pursuit of quality and safety.The green breeding technology is the key to promote the green development of animal husbandry,while the promotion and application of green breeding technology depends on the farmers’ willingness to adopt the green breeding technology and its adoption behavior.Xinjiang Is the second largest pastoral area in China,but the cow green breeding technology is relatively slow,this paper on the restriction of Xinjiang dairy farmers green farming technology adopted factors,to promote dairy farmers use green farming technology,promote the transformation and upgrading of dairy farming,provide high quality guarantee and supply for the dairy market.The main body of this paper is divided into three parts.The first part,on the basis of reading,sorting out,analyzing and summarizing the development of related research,determines the basic framework,research ideas and technical route of this paper,and briefly introduces and defines the relevant theories and concepts required by this paper,in order to lay a solid foundation for subsequent research.The second part adopts the methods of field investigation,collective discussion,household investigation and individual interviews to carry out a comprehensive and detailed investigation on the promotion mode of green farming technology and the current situation of dairy farming technology in four regions of Xinjiang,and brief the overall situation of the willingness and behavior of farmers The third part uses the micro research data of 453 farmers in 2 cities and 6 counties in 4 regions(main dairy producing areas),combines the measurement method of "diversified order + binary Logistic",introduces the expanded farmers ’technology acceptance model,and deeply excavates the internal and external factors that affect the farmers’ willingness,behavior and differences,so as to provide reference for realizing the stable and high-quality development of animal husbandry in Xinjiang.The following conclusions are drawn through the investigation and analysis:(1)the promotion mode of green dairy cattle breeding technology in Xinjiang is the five-level transmission structure and negative five-level feedback mechanism of "scientific research units and local universities--government promotion institutions--grassroots organizations and local governments--promotion personnel and large farmers--farmers".(2)The promotion of Xinjiang dairy cow breeding technology mainly includes: green feeding technology,breeding waste resource utilization technology,harmless treatment technology,healthy introduction and variety improvement technology,programmed immunization technology;(3)sample statistics found that green breeding technology to adopt farmers have high willingness,accounting for 62.69%,but the actual adoption But the behavior is very low,accounting for only 29.58%,and the farmers’ willingness to adopt the green breeding technology and the adoption behavior contradict the phenomenon.(4)Based on the willingness of green breeding technology,education level,dairy farming quantity,subsidies,government publicity evaluation,information acquisition channels,risk cognition and economic benefit cognition have significant positive impact on green breeding technology adoption;annual family income and government training have significant negative impact on green breeding technology adoption;compared with individual endowment and industrial factors More sensitive to the market factors in the performance.(5)The analysis of green breeding technology adoption behavior based on the influence of education,dairy farming quantity,farmers,improve livestock product sales and market,improve livestock product quality,can avoid traditional breeding technology risk,economic benefit perception,subsidy perception have significant positive influence on green breeding technology adoption;the knowledge of additives,identification and use of green additives,information acquisition channels have significant negative influence on green breeding technology adoption;farmers’ perception of usefulness and ease over other subject variables Be more sensitive.(6)The analysis based on the difference between green breeding technology shows that the knowledge of additives,the difficulty of identification and use of green additives,the difference of green breeding technology,and the education level,the guidance of the veterinary station,the quantity and the influence of green breeding technology,Farmers are more sensitive to profit perception than other subject variables.According to the research conclusion,the following suggestions are put forward:(1)give full play to the government’s publicity and promotion role,and change the traditional breeding concept.First,the government should expand the channels of publicity of green breeding technology and increase subsidies;second,increase the difficulty of identification and use of additives;third,highlight the practicability and profitability of technology;(2)moderately expand the scale of dairy farming,speed up the innovation of green breeding technology;(3)expand the basic technical personnel and promote technology promotion.