The Research Of The Influencing Factors Of Green Innovation Technology Adoption Behavior

The purpose of environmental protection is to urge producers and consumers pay close attention to its production and consumption behavior of the influence of social welfare. It forces, urges and guides itself to take corresponding social responsibility. In a sense, the improvement of environmental standards is the pronoun of the increase of the cost of production and consumption. For companies, in the increasingly fierce of international and domestic market competition, the increase of production cost means the shrinking of market share and the weakening of the market competitiveness. Today, with green innovation to promote the development of low carbon is to adapt the society and the world trend direction.A management problem the enterprise policy makers faced is: How the enterprise to the adoption of the new green innovation technology? Studying the problem, it can increase green innovation technology adoption’s theory, rich green innovation technology strategy research framework and provide decision-making for the green innovation technology suppliers and the adoption of the standards.This paper focuses on the green innovation technology adoption behavior of each affecting factor, appear speed of new technologies in green innovation technology evolution process and uncertainty factors of the green innovation efficiency improve degree on the influence of green innovation adopted. This paper adopted by the existing research results of the green technology innovation. It carries on research of the enterprise in the green innovation technology adoption process with all sorts of different problems. From the angle of the enterprise and individual on adopting green technology, this paper innovates adopt the method and the model, the choice of new technology and the progress of technical efficiency. It sets up the green technology adopted model, analyses the factors of the green technology adoption behavior. It utilizes the methods of the dynamic planning, mathematical modeling, and positive analysis and so on. It combines with the actual and analysis and testing the right and operability of the model.