| In the era of rapid development of information technology,digital information services have penetrated into the development of all fields of society,making services more convenient and efficient.With the rapid development of digital information services,users’ information security and rights protection are facing new challenges and risks.The purpose of this paper is to study the user information security in digital information services and the effective implementation of the user rights and interests protection strategy and explore how to establish a perfect user rights and interests protection framework.Based on literature review and empirical analysis,this study summarizes the factors affecting the user information security and rights protection in digital information services,and puts forward a series of strategies and measures to deal with these challenges.Firstly,this paper makes clear the importance of protecting user information and basic rights and interests.In digital information services,user information includes sensitive data such as personal identity information,behavioral data and privacy preference,and its security leakage may lead to the loss of user privacy and infringement of rights and interests.Therefore,protecting the security of user information becomes an important task for digital information service providers.Secondly,this study analyzes the factors affecting the user information security and rights protection in the current digital information service.From the four dimensions of law and supervision,digital technology,security cognition,user awareness to explain the impact on the protection of user rights and interests.These risks may lead to the abuse of user information,personal property loss and trust crisis and other adverse consequences.It is necessary to formulate corresponding strategies and measures to deal with these risks.Finally,this paper puts forward a series of digital information service user information security and rights protection strategies and measures.It includes strengthening the compliance of user information collection and processing,improving the level of digital technology and management,strengthening the construction of user rights and interests protection mechanism,and strengthening supervision and legal protection.These strategies and measures aim to ensure the comprehensive protection of users’ information security and rights,and enhance users’ trust and satisfaction in digital information services.At the same time,it also promotes the sustainable development of digital information services. |