| The continuous development of intelligent recommendation technology is accelerating the arrival of a new era of intelligent communication.The data-driven intelligent communication not only brings efficiency and convenience to people’s lives,but also brings many new problems to the protection of user information rights.This article attempts to place user information rights and interests in the dynamic process of information dissemination from the perspective of users,and summarizes that the impact of intelligent dissemination on user information rights and interests is comprehensive and multifaceted.In the intelligent communication environment,a series of new issues have emerged regarding users’ rights to information acquisition,participation and expression,economic benefits,and information environment.This study selected 12 users for in-depth interviews,and combined with typical case studies,found that in the face of powerful intelligent media platforms,users are at a disadvantage in protecting their personal information rights and interests,and there are multiple issues of rights damage: In terms of obtaining information,users are limited in accessing high-quality information,and the phenomenon of "bad currency driving out good currency" in online content is common.The right to choose recommendation services has not been implemented,and the problems of information addiction and information cocoon are prominent;In terms of the right to participate in expression,users who have received technical training have a situation where their rights are dissolved and abused simultaneously;In terms of personal information decision-making power,the "informed consent" principle for platform information collection is essentially ineffective,and users lose control of data processing and utilization;In terms of economic rights,the rights of users as creators have not been taken seriously by the platform.At the meso level,there is a tendency towards virtualization and solidification in the user’s personal information environment.Further analysis reveals that the reasons for the damage to user information rights and interests are multifaceted: firstly,the contradiction between user production content mode and algorithm recommendation distribution mechanism,and the contradiction between the platform’s pursuit of maximum traffic and providing high-quality content to users.As a commercial institution,intelligent communication platforms are unwilling to take on more public responsibilities and prioritize the pursuit of maximizing commercial interests as their primary goal;Secondly,the lack of intelligence in intelligent technology is also a major reason.In addition,users’ awareness of information rights and interests is weak,and they hold a negative attitude towards the rights and interests of participation,expression,privacy,etc.,which indirectly causes the relevant information control subjects to ignore users’ information rights and interests,and users’ information literacy needs to be improved.To change this situation,it is necessary to build a joint governance pattern for the entire society.Firstly,the government should strengthen legislation,refine provisions,and ensure the implementation of relevant rights and interests stipulated by laws and regulations;In terms of intelligent media platforms,it is necessary to proactively adjust their business strategies,prioritize social responsibility,continue to optimize production models and recommendation algorithm mechanisms,and actively explore new models of content management and auditing;At the social level,to arouse the public’s attention to personal information rights and interests,we can start with education,set up online information literacy courses in primary and secondary schools,and comprehensively improve the information literacy of the whole people.In terms of technology,it is necessary to develop sound intelligence,make technology more humane,inject humanistic spirit into technology,and achieve human-machine coordinated development. |
