The Research Of Rights And Interests Protection Of Media Consumers And Related Parties

As contemporary news dissemination has more and moreinfluenced the modes of production and life of people, the mediaeconomy has become the trend of industrialization, and media productshas transferred from pure seller’s market to a buyer’s market. In thisprocess, how to scientifically standardize the news media’s socialfunction and cogent safeguard media consumers’ rights has also becamean important problem which international communication circle pay closeattention to. Therefore, the further research on how to maintain the rightsof the audience which also act as the media consumer have beenimminent.Media consumers are natural persons who purchasing products oraccept media services.According to the consumer protection act and theparticularities of the media consumption under China’s consumer rights,media consumers have the right to know, the right to choose, the right todignity, the right of communication and participation in media activitiesand other important rights. But because of the conservatism of People’s ideology and not sound of consumer protection laws and regulations,there are more and more phenomenon that media against consumers’interests, mostly performance in that harm media specific content ordistribution services of spiritual products cause to consumers, the mediafalse reports, mass media publishing false advertisements, excessiveadvertising spots and product-related content and malicious software onthe Internet. At the same time, because of differences in fundamentalinterests, there are also contradictions and conflicts between freedom ofthe press and trade secret protection, media damage someone else’s tradesecrets by reports、pictures、advertising forms and such as.Therefore, for media consumers and the protection of rights andinterests of the parties, it is imperative that to improve China’s legalsystem, level status of mass media operators of spirit products andservices should be established at the substantive level, at the perspectiveof procedural law, there is need to improve the arbitration law, renovationof civil procedural law. At the same time, take the concept of social standard for the guidance, coordination conflicts between freedom of thepress and the protection of trade secrets from Value choice of legislation.For the protection of media consumers and the parties’ rights andinterests, in addition to the construction of legal aspects, it also dependson the strengthening and perfecting of the system of the medium itself, aswell as improving comprehensive quality of media practitioners. Thesocial is developing, the time is advancing, the in-depth reform of themedia itself also gradually moving towards, the spiritual products andquality of service will gradually improve, media consumers will share thefruits of reform and development with all people.