Research On The Application Of Yangming Theory Of Mind In The Enterprise Culture Of Book Industry

Since the reform and opening up,the domestic economy has been developing rapidly,and the transformation development within enterprises has become a major trend.More and more enterprises have a more scientific management style in the management,and enterprises from all walks of life also attach more importance to their own brand culture management.Our enterprise culture,is the values of enterprise,enterprise spirit,enterprise face and many other enterprise elegant demeanour show the stage,is the core of enterprise,such as the root of the tree,the source of water,is in the process of enterprise construction and development,enterprise culture represents the soft power of enterprise,is the embodiment of enterprise strength.Strong soft power can help enterprises gain a foothold in the fierce competition.Corporate culture plays a role in guiding and standardizing behaviors in enterprise management,which is the embodiment of the wealth of enterprise spirit.An enterprise shall,starting from its corporate culture,formulate a system of corporate culture suitable for the enterprise,form the binding force of corporate culture on employees,and create a good corporate working environment.Correctly understanding the importance of corporate culture and actively exploring and innovating the new mode of corporate culture have an important impact on employees’ psychology and working attitude.In the second half of the 20 th century,the development speed of Chinese enterprises is accelerating year by year.With the expansion of enterprise scale and the improvement of enterprise structure,more and more entrepreneurs pay attention to the construction of corporate culture,and the core idea of corporate culture is people-oriented.The importance of human beings is also deepening.As the culture of attaching importance to "heart" in Chinese traditional culture,Yang Ming cardiology is very suitable as the main ideology in the construction of enterprise culture.Yang Ming cardiology has been promoted by many foreign scholars and entrepreneurs,and has been further obtained.Due to the rapid development of Chinese enterprise,there are often light culture and heavy efficiency in enterprise management,which tend to cause enterprise values deviation,impetuous people’s heart,values disidentification and other circumstances,and finally lead to the change of enterprise personnel,low team reputation disadvantages.Facing the problem of easy to appear in corporate culture,this paper will start from the application of Yang Ming cardiology in our country as well as the foreign,inductive Yang Ming cardiology of the basic point of view,practical application.Further analysis of corporate culture management,build a model about the relationship between corporate culture and corporate system.And in the actual case study,discusses the practical application value of Yangming theory in enterprises.Through further research on the theory of Yangming mind theory,improve the operation and application of Yangming mind theory in corporate culture management.To construct the enterprise operation mechanism relating enterprise system and Yangmingxin corporate culture,deepen the positive influence of corporate culture on enterprise management,strengthen the soft power of Chinese enterprise competition.