| In order to achieve the corporate vision of "making contributions to the world’s retail industry through IT",TC Company has always been a leading enterprise in the retail software market,with advanced technology and excellent research and development capabilities,and is mainly committed to developing products such as web pages and application software.With the rapid development of artificial intelligence starting in 2016,the world is actively ushering in the fourth technological revolution led by artificial intelligence technology.As a new scientific research technology,artificial intelligence is now widely used in various fields such as education,security,home furnishing,medical treatment,industrial manufacturing,finance,retail,and so on.TC Company has decided to comply with the trend of the times,and on the premise of having over 10 years of experience in offline physical retail industry and being familiar with industry pain points,it has been committed to empowering offline retail with AI technology since 2018,promoting the development of new retail through artificial intelligence technology,and providing customers with better goods and services.With the rapid development of AI artificial intelligence software products,technological innovation is emerging in endlessly,and market competition is increasingly intensifying.TC Company has made unremitting efforts to enhance the core competitiveness of its products,market share,maximize profits,and maintain its leading position in retail software products.Due to the traditional thinking of software product R&D management can no longer meet the needs of today’s AI software products,it is also difficult to balance the cost,schedule,and quality of AI software product R&D management.Through the research on the current situation of research and development management of TC Company,this article finds that the AI new retail software products of TC Company have problems such as high research and development costs,long product development cycles,a large number of problems and defects in the products,and too many and inconsistent research and development management tools.In order to reduce research and development costs,ensure project progress,improve product quality,and enhance the efficiency of research and development management,improvement designs are proposed for research and development cost control,research and development management processes,research and development quality management,and research and development management tools through the use of research and development management,project management,and other related theories.It also provides guarantee measures for the implementation of these improved design schemes in terms of the company’s organizational structure,human resources,and project management information system.Through investigation and research,it is found that there is relatively little research on project management of AI products at present.Therefore,if the research and development management ability of AI products can be improved,it will become the core competitiveness of AI product software companies.Especially with the continuous development of new technologies in today’s society,product research and development cycle is short,but also requires high quality.It can be said that product research and development is crucial for the development of enterprises.This article analyzes the problems and reasons encountered in the development and management of new AI retail software products of TC Company,and explores solutions to improve the design of the problems.This can improve the core competitiveness of AI products,provide practical competitive advantages for future development,and also hope to provide reference and reference for the improvement of AI software product development and management of relevant enterprises in the industry. |