Landscape Study On The Short Video "Xiao Que Xing" On Living Alone In The Postmodern Context

In recent years,the short video industry has boomed,,and the content it produces has become more diverse.From the beginning of “technology flow”to “content is king”.Among the many plots and entertainment content,the short videos of living alone have constructed a unique landscape of short videos with a warm and healing style and a flat and straightforward narrative form.With the process of globalization,Western postmodern thought has gradually poured into China,and people’s ideas and concepts of life are constantly changing.Living alone seems to be gradually becoming a positive word for young people,and living alone has become a new way of life that young people are attracted to.The style of the short videos of living alone life reveals exquisiteness,beauty and healing.This type of video is not about recording meaningful events,but about discovering the “Xiao Que Xing” in ordinary life.The rise of short videos has given women a channel to speak out and a stage where they can show themselves.The reason why the short videos of living alone are mainly independent women is closely related to the prevalence of individualism and the rise of feminism.This paper analyzes the account creation subject,content characteristics,audience psychology,etc.through a case study of accounts with a large number of fans living alone in the Douyin platform.The female creators of single-living videos usually create suitable characters based on their own,use documentary techniques to enhance the sense of immersion,and use daily companionship to enhance the interaction with the audience.The short video of living alone constructs a small and warm living environment display,an orderly presentation of life fragments,constructs a free and comfortable rest time,creates unique memory points,and completes the short video “Xiao Que Xing” landscape construction.“Xiao Que Xing” is not only a state of life,but also a value pursuit.To a certain extent,“Xiao Que Xing” can indeed be understood as a positive and optimistic attitude towards life.It seems to encourage people to work hard to discover the beauty in life and carefully explore the details of life to gain happiness.The negative meaning of “Xiao Que Xing” is mainly reflected in the individual’s excessive contentment with the status quo and lack of fighting spirit.As a result,some young people easily become less able to withstand pressure and have a weak sense of responsibility,so they gradually become self-centered,tend to focus on material wealth,focus on immediate interests,and only compromise on a simple and comfortable life.If things go on like this,people will gradually get lost in the self-world,immersed in it,and thus lose their due critical ability.In such a wealthier society,people have the right to pursue “happiness” without everyone having to play the role of social critic.However,if “Xiao Que Xing” becomes the universal value and pursuit of a generation,it may be a tragedy for both society and the country.