The Study On Postmodernism Characteristics In Chinese Self-made Programs Of Video Websites

With the development of the Internet video industry, Chinese video websites have experienced the fierce media competition.In order to change the serious problems of copyright disputes and homogeneity.our video website began to choose the self-made programs as the weapon for differentiation competitive to save itself. When we deeply study on the self-made programs of video websites,we can find that self-made programs inherently have the characteristics of postmodernism.The popular program localization, entertainment content and diverse values they present just conform to the Postmodernism spirit of against authority,against serious, against the elegance,meanwhile advocating pluralistic, debris, microscopic, enjoyment, lust and games.Therefore, this article put the postmodernism as the theoretical foundation,and put the self-made programs of video websites as the research object.To analyze the characteristics of the self-made programs of video websites on the base of combing postmodern theory and current situation of self-made programs.Including farewell grand narrative,defending the diverse values,collage pieces of complanation,dispelling elite culture and prevalence popular culture,postmodern carnival of entertainment and so on.At the same time,put the self-made programs of video websites in the macro, dynamic context of postmodernism, exploring the causes of its features and deeply revealing the cultural essence of the self-made programs.At last,making a value judgment on the positive and negative impact of post-modern characteristics in the self-made programs of video websites.Looking forward to enlighten the development of the self-made programs of video websites and provide a new thinking dimension of research on postmodernism angle,so that to promote self-made programs of video websites developing more healthily in a long run.