| The 49 th China Internet Development Statistics Report shows that the number of Internet users over 60 years old in China has reached 119 million,which has become an important part of Internet users.We Chat applets have become the primary choice for elderly users to watch short video content because of their easy accessibility and traffic advantages.A number of We Chat short video applets targeting older people have quietly emerged and are rapidly rising,and the short video content market is driven by market interests and chaos,so it is important to study the risk factors and management methods for the dissemination of older people’s short video content to build online content safety.This paper takes the content of We Chat short video applets for senior citizens as the research object,and uses "Xiao Nian Gao +","Kan Yi Kan +","Tang Dou","Piao Quan vlog" as the research object.I collected and collated 2,000 short video content data,combined qualitative and quantitative research analysis by using content analysis method,reviewed the content of short video applets and summarized the risk information implied in them.Based on this,we coded and analyzed the theme,form and risk information of short video content,and analyzed the correlation between the interaction data such as likes,shares,comments and views and the risk information.In addition,this paper traces the communication risk relationship chain derived from short video content,and studies the transfer pattern of risk information among short video applets,public numbers and We Chat groups and the secondary risks generated through participatory observation,based on which the causes of communication risk and its diffusion path of short video content for the elderly are analyzed and summarized.The study shows that the risk of short video content dissemination for the elderly user group includes economic risk,psychological risk,social risk,legal risk and other explicit risks,and hidden risks such as network addiction,information cocoon,rumor spreading and bad advertisement proliferation.Risks arise mainly from the loss of control of the communication subject,the absence of the communication media gate-keeping,the weak identification ability of the recipients and the catharsis of collective social emotions,relying on We Chat ecological risk information dissemination has the characteristics of rapidity,concealment and proliferation,and should be targeted from the individual,family,platform,policy and other levels of governance. |
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