Try Analysis Of Domestic Current Network Characteristics Of Postmodernism, Media Mode

The concept "we media" was created under the innovation of Web 2.0 technology, including a variety of personal Internet news application, in which blog, podcast, SNS and micro-blog are currently the most popular forms in China. The we media breaks down the information monopolization of the traditional mass media by making information production from the majority of people and individualized consumption of information possible, and thus laying emphasis on the importance of individuals in media communication.The appearance and development of we media means naturally that the mass is not content to just being implanted with ideas by the mass media and tries to rebel against the elite status, which coincides with the theme of Postmodernism. The postmodern society promotes the reform of media to some extent and the current media is now exhibiting more and more postmodernist characteristics. And when analyzed with Lasswell 5W model, the communication in we media was proved to possess the typical postmodernist characteristics like obscurity, fragmentation, popularity, Consumerism and Deconstruction.The communication of we media shows the positive side of Postmodernism, and the negative as well. For its absolute sensibility and extreme Consumerism will lead to the lack of essential rationality and the waste of resources in information production and consumption. In this case, it is necessary to view Postmodernism from a dialectical perspective and try to cover the shortage of we media communication in a constructive way, which will serve both the development of we media and the construction of China society culture as a whole.