Research On The Information Service Strategy Of Public Libraries For Independent Innovation Of Small And Medium-sized Enterprise

In recent years,with the continuous development of China’s economy,small and medium-sized enterprises are facing increasing pressure.Independent innovation has become the key to their survival and development,and independent innovation usually produces a large number of information demands.Small and medium-sized enterprises in the development stage have no time to search for information,so they need to seek cooperation with high-quality information service organizations.As a public and public welfare social information service organization,public library has collection resources and service personnel that other information service organizations do not have,so it should be the best partner of small and medium-sized enterprises.The cooperation between the two sides will not only benefit the development of small and medium-sized enterprises,but also improve the status of public libraries in society.This study firstly summarizes the research on the independent innovation information service of public library for small and medium-sized enterprises,and analyzes the research emphases and future research directions in this field at home and abroad.Secondly,it elaborates the main concepts involved in this study,and analyzes the feasibility and obstacles of public library’s independent innovation information service for small and medium-sized enterprises on this basis.Then,we select famous public libraries at home and abroad to investigate and analyze the information services of small and medium-sized enterprises,so as to provide practical experience reference for this study.The author selects small and medium-sized enterprises in the beer industry of Qingdao as research samples,and fully understands the status quo and demand of independent innovation information service of small and medium-sized enterprises through questionnaire survey.The investigation was carried out from the basic information of small and medium-sized enterprises,the sources and service demands of small and medium-sized enterprises’ independent innovation information,and the demands of small and medium-sized enterprises’ independent innovation information,etc.Through the questionnaire survey results of95 middle-level managers of small and medium-sized enterprises,the independent innovation information demands of small and medium-sized enterprises in Qingdao were finally obtained.Finally,according to the information needs of small and medium-sized enterprises and the problems existing in the information service of public libraries,this paper puts forward the specific strategies of public libraries’ independent innovation information service for small and medium-sized enterprises from the aspects of publicity mode,service mode,commercial information resources and service evaluation system.In future research,the scope should be expanded to more industries and fields of small and medium-sized enterprises,and targeted to further expand the scope of services,in order to promote the vigorous development of small and medium-sized enterprises.At the same time,public libraries should further improve the information service for small and medium-sized enterprises,improve the quality of independent innovation information service in an all-round way.