Research On The Impact Of Network Embeddedness On Service Innovation

At present,with the rapid iteration of information technology,the rapid development of platform enterprises show a strong and wide economic vitality.For platform enterprises,their biggest characteristic is "fast",Continuous improvement of technology,endless emerging new functions,complex and everchanging user demands,the fierce competitive environment requires them to embed external relationship network,always pay attention to external trends,obtain heterogeneous resources,continue to provide service innovation.At the same time,in the current economic environment,products and services have been gradually integrated,and the product itself is no longer the only factor to be considered when users make a choice.Services also have a life cycle and are not static.Therefore,service innovation should be carry out ceaselessly.And due to the existence of cross-network effects,in the platform enterprises,the winner takes all,so compared to other small and medium-sized enterprises,the development of small and medium-sized platform enterprises are facing greater challenges,how to break through in the risk and to develop,unceasingly to carry on the service innovation,is a question that small and medium-sized platform enterprises must consider.Based on the theory of social network and service-dominant logic,small and medium-sized platform enterprises must respond to external changes in time and carry out service innovation continuously if they want to occupy an advantage in the competition.In order to achieve this,it is far from enough for enterprises to rely only on internal knowledge resources.Instead,they must deeply embed their external network and increase the contact with external stakeholders,so as to better carry out boundary-spanning searching about technical knowledge and market knowledge and provide information support for service innovation of enterprises.At the same time,in this process,attention also should be paid to improving the organizational innovation atmosphere,so as to promote the internal absorption and transformation of external resources,and then further improve the possibility of service innovation of enterprises.Based on this,the following research hypotheses were proposed: network embeddedness has a positive effect on service innovation;Network embeddedness plays a positive effect on service innovation through boundary-spanning search;Organizational innovation atmosphere has a positive moderating effect between boundary-spanning search and service innovation.In the part of empirical research,the existing mature scales were edited and formed into questionnaires,which were distributed in small and medium-sized platform enterprises.Statistical software was used to conduct a series of analysis on the recovered data,and the following conclusions were drawn:(1)network embeddedness and its two dimensions have a positive influence on service innovation;(2)boundary-spanning search and its two dimensions play a intermediary effect between network embedding and service innovation;(3)Organizational innovation atmosphere has a positive moderating effect on the relationship between cross-border search and its two dimensions and service innovation.After the above hypotheses were verified,this paper concluded the blemish of this study and points out the direction of subsequent researches.Meanwhile,According to the results,this paper provided some proposals from the following aspects for small and medium-sized platform enterprises :(1)Improve network embeddedness and give consideration to both relational embeddedness and structural embeddedness;(2)Constantly improve the ability of boundary-spanning search and broaden the channels of obtaining information resources;(3)Improve organizational innovation atmosphere and promote internal absorption and transformation of external resources.