Study On National Image Construction In Public Health Event Reporting

National image refers to the overall evaluation and impression of a country that the mainstream media introduces the overall situation to the international community through news reports or other information dissemination methods,and guides the external public.From the perspective of the constituent elements,politics,economy,culture,society,science and technology and other elements together constitute a complete image of a country.The author made a quantitative analysis of 411 COVID-19 epidemic reports of People’s Daily Overseas Edition from January 1,2020 to December 31,2020,and analyzed the national image presented in theoretical reports such as news framework,discourse analysis and agenda setting.The study found that the newspaper through high-level issue framework,medium-level content framework,low-level expression framework to create the orderly cooperation,for the people,rely on the economic image,break through difficulties,smooth recovery,mutual benefit,epidemic,people happiness,social stability,blood,destiny,enrich the spiritual and cultural life of the people and pragmatic,innovative technology image.However,the newspaper also has some defects in shaping the national image: such as lagging voice in the early stage of the outbreak,News issues tend to be "reporting good news without reporting bad news",and political difficult to meet the reading habits of foreign audiences.Aiming to these existing problems,this study proposed the strategy of constructing national image in public health events.